The Rise of HDR in Broadcast Media
Sony

Sony

Over the past few years, with the patience and persistence of media pioneers, high dynamic range (HDR) video has become the new standard for broadcast media worldwide. From the Super Bowl to Premier European football and rugby events to the 2021 Tokyo Olympics (the first Olympic games to be broadcast in HDR video), major-market broadcasters are moving to HDR to produce a live viewing experience that is notably richer and more colorful than anything else to date.

The integration of HDR in broadcast has been a progression of time and patience that includes working out the kinks of this new technology and getting creative with the production workflow to enable the HDR experience amidst hybrid feeds. Through this process, it has become clear that HDR technology is key to the future of live sports events for many reasons. Primarily, HDR offers 95% of the 4K experience without the complexity and cost of transmitting 4K. HDR offers a wider color gamut and transmits on 1080p, requiring only 10% of the energy of 4K. For broadcasters, HDR is the most significant advance in imaging since the advent of color.

Sony via EaseFab Software Network

Sony via EaseFab Software Network

The Sony HDC-P50 offers the industry exciting new possibilities for creating HD, 4K, HDR and HD HFR productions. As dedicated partners to the evolution of broadcast media, GSS has ensured this camera fits in the GSS Cineflex Mini 512 (our smallest, lightest gimbal) with a 45x or 46x lens weighing in at only 57 lbs/25.8 kg.

As always, GSS is committed to providing the most reliable and stable gimbals that support the latest camera and lens technology offering our customers a world-class product and competitive edge to stay “ahead of the game”.

For more information on HDR technology and gimbal support, email us.

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